Yup, that's her on the left strolling nonchalantly along in our beautiful rose trews...
Monday, May 9, 2011
0035 borne's first cover! Office magazine
If you go down to Office today you're sure of a big surprise.... our ROSE WAGNER TROUSERS on the cover of their magazine!
Monday, May 2, 2011
Tuesday, April 12, 2011
0033 happy borne birthday!!!
Thats right - happy birthday us!
A year ago this week we decided to turn a dream into reality, change our lives completely and start on a journey with only a faint sketch of where we wanted to end up.
What we did know is what we wanted to create - a new brand of womenswear which is beautifully designed, with exquisite attention to detail, using the finest quality ingredients and made with love and passion to produce garments bursting with individuality and personality. We didn't want them to cost the earth and we wanted the pieces to be so comfortable that they could all be worn at anytime by anyone - simple really!
We did make things a bit more complicated by choosing to split our time between Barcelona and London. Barcelona would be where the pieces were designed and produced and London would be the hub for press and sales, we would also get more sun and easy beach access....
However it is really important to us to be as close as possible to where we produce, to know who is making each piece and keep an eye on each stage of the process to make sure everything is made exactly how we want it to be. We have met some amazing people during the process, many of them feel like family given how much time we have spent with them over the last twelve months, and we can honestly say that we wouldn't be here today waffling on without them!
At the same time we knew that the UK, and London in particular, was where it had all started and would be critical to establishing the brand amongst stockists and press. Figuring out how to do this and who to trust were some of the biggest decisions we had to make and we quickly learned the hard way that having the right feeling about who you are working with is very important. Having Harriet and team at HPR and Rosi & Charlotte at Studio 13 on board has been invaluable!
We have just finished our second collection for Autumn / Winter 2011, "First Flight", which is inspired by the beauty of birds in flight. It is a natural evolution from our first collection, "Little Seres", while staying true to our ethos of quality, attention to detail and
individuality.
To see the new collection you can go to our website, www.borne.co.uk, but just as we felt when we got on that plane a year ago - borne is getting its wings!
0032 borne in VOGUE UK April Supplement
It may be the supplement and not the main mag but we don't care - congratulations to the KONIG TROUSERS for being the first of our Little Seres to make an appearance in Vogue!!
There they at the bottom in the middle of the page, cosying up to model Nicole Trunfio, see how to work the rest of the "ballet inspired" look below - click the pics to go LARGE...
Monday, March 28, 2011
0031 borne in ELLE Norway & FIASCO magazine
We must admit to being quite proud when we heard that one of our dresses would be in the March edition of Elle Norway, and even though the stylist on the shoot really pushed the limits of "creative styling", we still are!!
If you are still in doubt as to what you are meant to be looking at, our grey BARON DRESS is draped around the shoulders of the model lying down!
Elsewhere in March we had a couple of pieces featured in the new "Hollywood Issue" of FIASCO magazine. Only available online, and a very limited amount of print copies, it is well worth a click through.
Firstly we had Laya Lewis from the cult TV show Skins rocking the CAMI-BARON dress...
Followed up by some of our limited edition Richter Trousers with ruffle detail - click on the picture for a clearer image.
ROSE RICHTER TROUSERS (£150) | Available from ASOS & Young British Designers
Tuesday, March 8, 2011
0030 AW11 "First Flight" behind the scenes
We always hoped that our "borne-by" blog would be a guide to the journey we started on almost a year ago, we may not have updated it as regularly recently but we promise we have been busy!!
One of the reasons for the lack of updates is we have moved some of the more "newsy" items to our new and improved news page on the website - www.borne.co.uk/news - this will be updated more regularly and will act as the go to source of what is happening in the world of borne!
The last few months have been a complete blur, though we remember that it all started with a wall of ideas - lots of birds and the feeling that we wanted to fly!
To those images we added some colour and some texture - forest greens, charcoal greys, natural beiges, mint and navy blue/black in a selection of sandwashed silks, mohair mixes, jerseys, washed cottons and luxurious italian wools.
We then got re-acquainted with our little white friend, who would be hand-in-hand during long nights, early mornings and pretty much any other time over Christmas and into the dawn of a New Year!
When the patterns had been drawn and cut, we tied up the beautiful bundles of fabric and sent them off to the amazing ladies who make it all happen; Ana, Teresin, Rosa, Tere, Merche and Magda who lovingly sew our garments together.
When we receive the samples back there are always a few last-minute, finishing touches to apply before the big day to make sure everything is perfect - thankyou Mum for your needles and nimble fingers!
And then we were off, to the glamourous location for our AW11 photoshoot... Lambeth, who said fashion was glamourous?!?
We had another amazing team behind us this season, we were really excited to be working with Ben Riggott, photographer to the stars. He had coincidentally just shot a few of our SS11 pieces for a Cosmo article so it was obviously meant to be!
In addition to Ben we were honoured to have Tilly Hardy styling the shoot again, there is no-one else who can make sense of a collection when it is hanging on a rail like she can!
Our model for the day was Kamilla - a perfect borne woman in every way - she gave each of the 19 looks (a lot!!) just the right amount of wintery cool.
After Ben had finished posing and Kamilla had been preened (literally given the amount of feathers that were flying around backstage) we were all set, for lights, camera, action!
Last but no means least, Wendy Turner (on the left) did an amazing job with the hair & make-up - little did we know she is an expert in headresses!
And now we can truly say that borne by Elise Berger, AW11 "First Flight" has its wings...
The collection is available to view, by appointment only, at our showroom Studio 13.
For a copy of the lookbook please email sales@borne.co.uk - the full collection will be up on the website soon.
Tuesday, February 8, 2011
0029 borne in the March issue of Cosmopolitan
If you haven't picked up the March issue of Cosmo then you should do...
CITY CHIC - ROSE RICHTER TROUSERS
Will be stocked by both ASOS.com and Young British Designers.com
TEAM YOUR TONES - GREY AND WHITE RITTER TOP
Will be stocked by ASOS, Young British Designers and Shop 172
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