0042 A summer of NEW for Borne

This summer has been all about the NEW for Borne; a new sample collection for Spring / Summer 2012, piles of beautiful new AW11 garments ready for delivery and most exciting of all a new baby boy!!

However, it has been preparing the sample collection for SS12 that has been the most complicated because on top of introducing lots of "NEW" from a design perspective our wholesale lineup has grown to welcome two more members to Team Borne!!!

So, this time round the new collection will not only be spending time in London with Studio 13, but it will also be making its way to Madrid, Singapore and Paris...

In Madrid we have signed MadMad Showroom to be Borne's exclusive agent in Spain. MadMad represent a tight selection of complementary brands which include amongst others L'Autre Chose from Italy and Pyrus from the UK. Our SS12 collection will be available to view in Madrid for the whole of September, when Flaminia and Natalia (below) have returned from the beach!

On the other side of the world we have found a match made in heaven with Rouge World, who we have signed as the exclusive distributor for Borne across South-East Asia. They represent an envious selection of fast growing brands from the UK and the rest of Europe including Bolongaro Trevor, Handwritten by Tanya Sarne and Atalanta Weller to name a few. We've always thought that Asia would be an important market for Borne and so we're extremely excited about building a presence there with Rouge.

On top of these showroom additions, for the first time we are also going to take to the road ourselves, to Paris to be precise at the beginning of October for the Capsule exhibition during Paris Fashion Week. We will be meeting buyers for the first time, and it will be nerve-wracking, yet fascinating, to get uncensored direct feedback.

Here's our invite to Capsule which gives you a sneaky peek at what SS12 holds in store for you, just remember "In every beginning dwells a special magic..."

0041 borne at Changing Room Barcelona

Last Saturday we took our first tentative little step into the world of retail, by setting up shop in Room 11 of the Chic&Basic hotel in Born, Barcelona for Changing Room 10. Along with 24 other designers we took over the hotel for one day to sell our wares and spread the good Borne word!

In what turned out to be a loooong but enjoyable day we welcomed the great and the good of Barcelona through our little white door to meet our Little Seres. As you can see from the pictures below our room wasn't huge but we made it home, and lubricated by the free beer our pitch got better as the day progressed....

The highlight was definitely selling a piece of the collection to Nora Navas, the Spanish actress who was the special guest for this edition - thats her jumping up and down on the bed in excitement.

It was brilliant to see so many people there, so thanks to all those who came down to say hello. For those who didn't, Tendencias TV have made a little video so you can see what you missed out on, we've added it at the bottom - see you at the next edition!

Changing Room 2011 from tendenciastv on Vimeo.

0040 A little bit of Grazification

We lost our Grazia virginity last week, providing a little bit of Grazification with our CORAL KONIG TROUSERS - just flip to p.84 and head for the bottom right hand corner, or click on the pics below to enlarge.

CORAL KONIG TROUSERS - £235 - AVAILABLE EXCLUSIVELY FROM MELANIE BOUTIQUE IN BARNES AND BORNESHOP.CO.UK

0039 Borne's first concert

Last month our DOMPFAFF TOP became the first borne piece to officially go to a concert.

We don't get to go to a lot of concerts you see as we are slaving away under heavy machinery but Eliza Doolittle does lots of them, including this one for The Carphone Warehouse. Apparently it was the first Facebook only concert, who knew?!?

Anyway, the DOMPFAFF TOP looked amazing as did Eliza!

DOMPFAFF TOP - AVAILABLE SOON FROM ASOS

You can even see a short video about the concert here;

Eliza Doolittle Facebook Concert for The Carphone Warehouse from Threefold on Vimeo.

0038 Borne in Barcelona - L'Armari de Sant Pere

We caught up with our stockists in Barcelona last week to see how the season was going and check whether all our Little Seres had safely found gorgeous new owners to take care of them.

While we were at it we thought we would do a little illustrated guide to "Borne in Barcelona", starting with L'Armari de Sant Pere - a gem of a store tucked away on a beautiful square in the medieval barrio of Sant Pere right in the heart of Barcelona.

L'Armari is run by Kathy and Mayra, who know their clients inside out and back to front, always useful that!

So begin your tour by walking to the end of Sant Pere Mes Baix, and opposite a grand, wood panelled pharmacy you will find...

Mayra is on the left and Kathy on the right - guapas!

L'Armari de Sant Pere - PLACA DE SANT PERE - +34 933 150 463

0037 Borne in Barcelona - RooM

RooM is a beautiful tienda hidden down a narrow street in el barrio Born behind the new entrance to the Picasso Museum.

Calle Flassaders is full of fascinating boutiques but RooM stands out from the crowd, painstakingly curated by Maria Roch who stocks her own label alongside other designers she handpicks.

There is also a wide selection of jewellery, accessories and shoes, while even the antique furniture that has been sourced from far and wide can be taken home!

RooM - CALLE FLASSADERS 31 - +34 932 689 655

0036 el taller de Elise Berger

Fabrics were mounting up against the walls, we could hardly squeeze around the pattern table and there were Little Seres coming out of our ears - time to move studio...

After an exhaustive, emotionally draining hunt - and just as we were about to sign on the dotted line for a far less inspiring space - we found what we were looking for!

The catch was that we would be homeless for a month which made April a little disjointed. Now we are in, and as we spruced it up to welcome our first proper visitors this morning, we thought you might like to see what borne's new home looks like....

...welcome biscuits...

...the floor which could tell a thousand tales, and a quiet corner for doing the accounts...

...new home, new plant - and some familiar colours...

...oooooh whats that? A cheeky glimpse of the SS12 colour palette?!?

...and it all comes together to form our new taller (or workshop)...

If you are in town then please drop by, say hello, have a cup of tea....