0018 Introducing our Little Seres

Over the last six months borne by Elise Berger has gone from a dream to reality, now we are so, so proud to be able to present to you our "Little Seres" in their full glory.

Our Spring / Summer 2011 collection is live on our beautiful new website, www.borne.co.uk. Here you can find out about our beliefs and approach, keep in touch with all the latest Borne news and find out how to contact us.

Thanks to everyone at Futureproof for doing an amazing job on designing and building the site as well as for your patience and perseverance!

Many thanks again to Kat Hessen for being awesome in-front of the camera and Jamie, Tilly and Zoe for being amazing behind it!

The blog is still where you'll see our journey continue, so either follow us here, on Facebook or on Twitter to be the first to find out what is happening to borne.

So what do you think?

We'd love to know which of our "Little Seres" you want, so please leave a comment below!

0014 Shooting "Little Seres" - behind the scenes

This week our "Little Seres" got in front of the camera for the first time as we shot the lookbook for Spring / Summer 2011. Whilst the results are being processed in the lab we thought we would show you how it unfolded on the day and introduce you to the brilliant team that made it happen...

We were lucky enough to be shooting with Jamie Gray, who directed us through our virgin shoot. Definitely one to watch out for, you can see more of his work here http://shootjcgray.com/, when you see the end result we're sure you will agree!

He also knows how to strike a pose too, as does his assistant Jack....

By Jamie's side was Tilly Hardy, stylist to the stars (www.tillyhardy.com/), who made sense of the collection and pulled together 14 gorgeous looks - a massive achievement for a one day shoot! She also brought the flowers to the party, well a Borne shoot wouldn't be complete without them....

Zoe Taylor (www.zoetaylor.com/) was responsible for all the on-set touching up, and created a stunning look for our Borne model - natural, raw yet beautiful hair and make-up.

Last but by no means least was our model Kat (c/o Ian at Next Model Management), who was a dream Borne girl. You'll see what she looks like, showing off our creations very soon....