Monday, August 29, 2011

0042 A summer of NEW for Borne

This summer has been all about the NEW for Borne; a new sample collection for Spring / Summer 2012, piles of beautiful new AW11 garments ready for delivery and most exciting of all a new baby boy!!

However, it has been preparing the sample collection for SS12 that has been the most complicated because on top of introducing lots of "NEW" from a design perspective our wholesale lineup has grown to welcome two more members to Team Borne!!!

So, this time round the new collection will not only be spending time in London with Studio 13, but it will also be making its way to Madrid, Singapore and Paris...

In Madrid we have signed MadMad Showroom to be Borne's exclusive agent in Spain. MadMad represent a tight selection of complementary brands which include amongst others L'Autre Chose from Italy and Pyrus from the UK. Our SS12 collection will be available to view in Madrid for the whole of September, when Flaminia and Natalia (below) have returned from the beach!

On the other side of the world we have found a match made in heaven with Rouge World, who we have signed as the exclusive distributor for Borne across South-East Asia. They represent an envious selection of fast growing brands from the UK and the rest of Europe including Bolongaro Trevor, Handwritten by Tanya Sarne and Atalanta Weller to name a few. We've always thought that Asia would be an important market for Borne and so we're extremely excited about building a presence there with Rouge.

On top of these showroom additions, for the first time we are also going to take to the road ourselves, to Paris to be precise at the beginning of October for the Capsule exhibition during Paris Fashion Week. We will be meeting buyers for the first time, and it will be nerve-wracking, yet fascinating, to get uncensored direct feedback.

Here's our invite to Capsule which gives you a sneaky peek at what SS12 holds in store for you, just remember "In every beginning dwells a special magic..."